Why you should absolutely let your employees attend Dreamforce

Dreamforce, the Salesforce flagship annual event is slowly getting closer and closer, and no doubt if you employ Salesforce administrators, developers, or anyone who engages the platform on a regular basis, they are probably just itching to be able to attend.

Trouble is, it's a long event, a long way away (from anywhere that is not San Francisco) and not a cheap ticket... so how can you justify sending them?

You could use this "ROI of Dreamforce" calculator and it'll probably tell you your staff will be 28.3% more productive, or profitable, or something.. but if you want to really know why you should let your employees attend Dreamforce, here are a few hints..

They will absorb knowledge, inspiration and enthusiasm from some of the greatest minds on the planet. Entrepreneurs and world leaders, talking to a room of tens of thousands of delegates. They will see demonstrations of products and platform developments they can hear no where else on Earth at that time.

Your staff will high-five strangers mid presentation, and they will come back to work and they will high-five you.

Learning directly from their peers.. there are literally thousands of sessions going on at Dreamforce, the schedule planner is a heartbreaking exercise of realising there is only one of you to go to Dreamforce! You want to be everywhere. If you do choose to send people to Dreamforce, buy them extra notepads. Hell buy them iPads, and they will come back with more knowledge and tricks of the trade than they will get from a dozen "Pop up workshops" in awkward working lunch breaks...

Win a car! Why not. No-one leaves Dreamforce without at least some cool swag. I got some Dre.Beats Headphones last year, for winning a challenge.. a challenge which taught me a world about DocuSign. I have now implemented this in my working life a number of times, and would never have been as capable to if it wasn't for Dreamforce. DocuSign also gave me a hoody, so I even look like a bad-ass professional now too.

You want your staff looking like bad-ass professionals? Of course you do!

Memories. You know that sighing noise some people make at 5:15 when they realise there is still quarter of an hour to go in the day? We don't have that at Desynit, we do things like smiling, fist-bumps and sometimes Shaun does a handstand walk across the office. This is all because we get to share in the awesome experience that is Dreamforce, and every time we tell people about it, they say "Wow, where you work must be really cool"

And I just say "Hell yeah".

Be that boss.

Do not delay, get booked in and en route to Dreamforce today!